Texas Border School District Paid Over $100K to El Latino for Media Services

EAGLE PASS, TX — The Eagle Pass Independent School District (EPISD), a public education entity along the Texas-Mexico border, has paid over $100,000 in taxpayer funds to the Spanish-language publication El Latino over a span of three academic years, according to internal documentation obtained by The Maverick Times.

Public Funds, Private Promotions

The district’s records show that from the 2022–2023 school year through 2024–2025, EPISD allocated $100,950 to El Latino for various advertising and promotional services. The payments were distributed as follows:

• 2022–2023 school year: $28,950
• 2023–2024 school year: $40,050
• 2024–2025 school year: $31,950

These figures reflect the official expenditure breakdown provided by EPISD, which includes public relations ads, weekly publication space, and promotional coverage of school-related events and leadership profiles.

Lack of Competitive Bidding Raises Questions

The recurring and escalating payments have raised concerns among community members and transparency advocates, particularly regarding whether competitive bidding or media rotation policies were followed when selecting vendors for outreach.

A review of publicly accessible procurement procedures has so far yielded no evidence that alternative bids were solicited or that advertising contracts were awarded through an open process. Questions remain about how El Latino was selected and whether other local or regional media outlets were given a fair opportunity to provide similar services.

Coverage Amid Public Controversy

El Latino’s continued coverage of EPISD leadership, including Superintendent Samuel Mijares, has also drawn attention during a time of increasing public scrutiny. The superintendent’s recent contract extension through 2029, along with a $280,000+ annual salary and vehicle allowance, has faced vocal opposition from residents and trustees alike. Critics argue that taxpayer-funded media promotion during periods of controversy may cross ethical lines, particularly if content appears favorable without balanced coverage.

A Call for Clarity

Local residents and community watchdogs are calling for greater transparency in how the district uses public funds for media and communications. Several have suggested that EPISD adopt stricter disclosure practices for advertising contracts, including publishing vendor selection criteria and ensuring equal opportunity among local media outlets.

EPISD has not yet responded to a request for comment.

The Maverick Times Will Continue Investigating

This is a developing story. The Maverick Times will continue to review district spending records and contract procedures related to public information and media engagement.

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